Privacy policy

Version 8.0, September 2023

Essity AB and its subsidiaries and affiliates (collectively “Essity” or "we" or "us") are committed to respect your information and takes data privacy seriously. This Privacy Policy describes how Essity collect, use, disclose, store, and otherwise process information that you provide to us through our websites.

Metadata

You may use our website or app without providing any personal data about you. In this case, Essity will collect only the following metadata that result from your usage:

Referral page, data and time of access, data volume transmitted, status of transmission, type of web browser, IP-address, operating system and interface, language and version of browser software.

Your IP-address will be used to enable your access to our website or app. Once the IP-address is no longer necessary for this purpose, we will shorten your IP-address by removing the last octet of your IP-address. The metadata, including the shortened IP-address will be used to improve the quality and services of our website or app by analyzing the usage behavior of our users.

Account

If you create an account on/in our website or app, you may be asked to provide personal data about you, for example: Name, postal address, email address, selected password, telephone number, bank account details, credit card details, invoicing and delivery address, interests in certain products/services (voluntary), request to receive marketing emails (voluntary). Essity processes such personal data for purposes of providing our services to you, to provide you with marketing materials to the extent permitted by applicable law, and to analyze your interests for marketing purposes.

Product Orders

If you order a product via our website or app, Essity collects and processes the following personal data about you: Your account data, type and amount of product, purchase price, order date, order status, product returns, customer care requests. Essity processes such personal data for purposes of carrying out the contractual relationship and the product order, providing customer care services, compliance with legal obligations, defending, establishing, and exercising legal claims, and tailored marketing.

Sweepstakes:

If you participate in a sweepstake, Essity collects and processes the following personal data about you: Name, postal address, email address, date of entry, selection as winner, prize, answer to quiz. Essity processes such personal data for purposes of carrying out the sweepstake, informing the winner, delivering the price to the winner, carrying out the event, and marketing.

Health Data:

By ordering some products, Essity may collect and process also information about health conditions as implied by product order. Health data are sensitive data and Essity is taking all necessary steps to protect such sensitive data as legally required. In addition to consent, and when applicable in accordance with local legislation, Essity may collect and process health data for the purposes of carrying out the contractual relationship and the product order, providing customer care services, compliance with legal obligations, defending, establishing, and exercising legal claims, and tailored marketing.

Transfer to service providers

Essity may engage external service providers, who act as a data processor of Essity, to provide certain services to Essity, such as website service providers, marketing service providers or IT support service providers. When providing such services, the external service providers may have access to and/or may process your personal data.

We request those external service providers to implement and apply security safeguards to ensure the privacy and security of your personal data.

Other recipients

Essity may transfer - in compliance with applicable data protection law - personal data to law enforcement agencies, governmental authorities, legal counsel, external consultants, or business partners. In case of a corporate merger or acquisition, personal data may be transferred to the third parties being involve in the merger or acquisition.

International transfers of Personal Data

The Personal Data that we collect or receive about you may be transferred to and processed by recipients, including agents in the same company group, which are located abroad, including inside or outside the European Economic Area ("EEA"). The countries include those which provide an adequate level of data protection from a European data protection law perspective or the applicable local law perspective. Essity will take all necessary measures to ensure that transfers out of the EEA, or out of other original territories, are adequately protected as required by applicable data protection law. With respect to transfers to countries not providing an adequate level of data protection, we base the transfer on appropriate safeguards, such as standard data protection clauses adopted by the European Commission or by a supervisory authority, approved code of conducts together with binding and enforceable commitments of the recipient, other local legislation transfer mechanisms such as specific contractual clauses and binding corporate rules, or approved certification mechanisms together with binding and enforceable commitments of the recipient. You can ask for a copy of such appropriate safeguards by contacting us as set out in Sec. 9 (Contact us) below.

If you have declared your consent regarding certain collecting, processing, and use of your personal data, you can revoke this consent at any time with future effect. Further, you can object to the use of your personal data for the purposes of marketing without incurring any costs other than the transmission costs in accordance with the basic tariffs.

Pursuant to the applicable data protection law you have the right (i) to request access to your personal data, (ii) to request rectification of your personal data, (iii) to request erasure of your personal data, (iv) to request restriction of processing of your personal data, (v) to request data portability, (vi) to object to the processing of your personal Data (including objection to profiling), and (vii) to object to automated decision making (including profiling).

To exercise your rights please contact us as stated under Sec. 9 (Contact us) below.

In case of complaints, you also have the right to lodge a complaint with the competent data protection supervisory authority.

This website or app uses cookies. To improve your use and experience of the website or app, we work with partners for advertising on social networks. We also work for online advertising networks such as Google Ads and Google Analytics.

Analytics cookies allow us to analyze our performance to offer you a better online experience and evaluate the efficiency of our campaigns. Personalization cookies give you access to a customized experience of our website with usage-based offers and support. Advertising cookies are placed by third-party companies processing your data to create audiences lists to deliver targeted ads on social media and the internet. These cookies and tracking technologies are only used with your consent. You may freely give, refuse, or withdraw your consent at any time. 

For further information please visit our Cookie Policy.

Your personal data will be retained as long as necessary to provide you with the services and products requested. Once our relationship has come to an end, we will either delete your personal data or anonymize your personal data, unless statutory retention requirements apply (such as for taxation purposes). We may retain your contact details and interests in our products or services for a long period of time if Essity is allowed to send you marketing materials. Also, we may be required by applicable law to retain certain of your personal data for a period of 10 years after the relevant taxation year. We may also retain your personal data after the termination of the contractual relationship if your personal data are necessary to comply with other applicable laws or if we need your personal data to establish, exercise or defend a legal claim, on a need-to-know basis only. To the extent possible, we will restrict the processing of your personal data for such limited purposes after the termination of the contractual relationship.

Consumers who reside in US states with dedicated state data protection laws (the “Supplemental States”) are also subject to Essity Supplemental State Privacy Policy, which can be accessed here.

We may need to update our Privacy Policy. The latest version of our Privacy Policy is always available on our website.